In 1948, Albert Sefranek swapped 6 bottles of liquor for 6 original US jeans and thereby laid the cornerstone for a German success story in the denim business. In addition to a sound down-to-earth mentality, innovative drive and creativity particularly characterize the company. It therefore comes as no surprise that MUSTANG was the first to market women’s jeans and corduroy jeans in Europe, as well as producing the first stretch jeans in the world. The portfolio includes a perfectly coordinated lifestyle range, which completes the classical jeans line with licenses for shoes, leather, bodywear, and accessories.